Advertising article - added value to a marketing text

There is a tendency among copywriters on the one hand and advertising clients on the other hand to be short in texts, indeed in advertising it is desirable to speak briefly, at the same time we are often required to convey a lot of information to the client and to give the contents of the publication "systemic value" meaning that it will look and sound like news in a newspaper in the consumer section for example, or the financial section . The language of the newspaper and a visual blur between the appearance of an ad and the appearance of an article allows us to convey a better quality message to the client and give him more reasons to believe. Another use of this technique is very suitable for deep thinking in writing articles for your website.

An advertising article's strength is in the written message, it must not be mistaken that an excess of texts or information comes instead of a clear advertising message, in most cases an advertising article is part of an advertising campaign and often comes in addition to a regular advertising ad. The right marketing text is a basis for pushing a product and making the reader more active and attentive to our messages. Lately we see a place for advertising articles in the internet advertising mix as well, an advertising article on the internet can come with a combination of visual aids that cannot be attached to a newspaper ad such as: product presentations, comparisons and dynamic graphs. An advertising article is a marketing tool and helps us in the following ways:

Comparative advertising article

An advertising article that encourages experimentation

Advertising article - the story of the satisfied customer (testimonial)

Advertising articles can be used and even recommended in the advertising networks suitable for marketing through articles on various websites such as: Outbrain, Tabula and others.