Analysis and accuracy of digital campaign data

Today we will take a short journey into the world of digital campaign data analysis and accuracy, and we will talk about practical tools that will help you significantly improve the performance of your campaigns.

Why is campaign data analysis critical?

Data is the key to a deep understanding of marketing in general and the performance of your campaigns in particular.

Control and understanding of data will help you make informed decisions regarding optimization, budget, strategy and more.

First of all, a campaign costs money and it must return money.

Important financial data for analysis are:

The most important financial data for analysis include:

Expenses:

Revenue:

Profit:

Return on investment (ROI):

Checking compatibility between opening goals and objectives and the current situation

The first step is to define your campaign goals. What do you want to achieve? More clicks? More leads? More sales? Once you know what you want to achieve, attach to it the quality data and the data that will reflect your progress in the process, for example:

Number of clicks:

Click-through rate (CTR):

Cost per click (CPC):

The number of conversions:

Conversion rate:

Cost per conversion (CPA):

It is useful to initially identify and focus on the data that is considered "weak".

Making changes in small steps

Don't change your entire campaign at once. Start by making small, targeted changes, and monitor the results. After that, you can make further changes as needed.

Monitoring improvement after changes

In conclusion, I will give the main keys for a successful campaign for me:

Analysis of the audience dimension

Uploading campaigns after analysis and identifying the most successful audiences (learning by analysis)

Focus on these audiences in future campaigns and invest more resources in them.

Reduce your campaigns to less relevant audiences, or stop them altogether.

Analysis of the awareness dimension

Analyze your campaign data to identify which ads are getting more clicks and conversions.

Use this information to improve your ads: change the wording, images, call to action and more.

Do A/B testing to see which versions of your ads work best.

Dimension analysis of landing pages

Analyze your campaign data to identify which landing pages lead to more conversions.

Use this information to improve your landing pages: make sure they are relevant to the ads, easy to understand and contain a clear call to action.

Do A/B testing to see which versions of your landing pages work best.

try It works!