Post | צחי צימט

A lecture is an excellent model for self-marketing and branding yourself as a leader in your field of practice. Imagine all the wonderful knowledge that sits with you exploding and bursting out, the audience listens to you and connects to your messages, through the message it is also magnetized to you and from there the road to working with dream clients is very short.

A customer who connects to you with information is the customer you really want, someone who has seen and absorbed your knowledge in a frontal way and now wants your knowledge to serve him on the way forward.

Building your own lecture is a very important marketing tool and also a space for developing presentation skills that will work for you all the time: in business meetings, phone or video calls.

What is special about the content lecture format? The need to distill the information into a short and to the point flow. In short - today's ability is comparable to gold, mainly because the viewer or listener does not have a lot of free time.

He makes a connection to the content here and now.

I guess most of you connect to Ted lectures for example, a wonderful format that "forces" the speaker to enter a short time frame and refine his story.

Are all lecturers born on stage, with tons of self-confidence and phenomenal fluency?

Definately not. Like everything in the worlds of marketing, content and communication, you need to create the content, practice it,

Practice again and again and only then will we devour the stage.

I want to tell you about a special escort track that is part of the 2023 course catalog:

Step by step with me with personal guidance until the creation of your lecture.

A large part of you have met me as a teacher, lecturer or mentor and I too often face the challenge of lectures, which is always fascinating and directs me to a higher standard.

I combine in the creation of my lectures and with clients I accompany a number of elements that I have lived for many years:

Focusing on messages and conveying them in simple language
Marketing writing and copywriting to strengthen the conceptual side
Writing in the style of a radio or script which helps to create a speaking and fluent text
Searching for the elements of the personal or professional story relevant to the lecture
Creating high points and interest all along the way
Dynamics with an audience and finding points of empathy and sharing
What would we like them to remember and take home from the lecture?
Beginning, middle and end - the narrative sequence of our lecture
How does the lecture connect to marketing and what can it promote for you?

Do you want to be published with your own winning lecture when its creation is a breakthrough personal experience? You are welcome to chat with me