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Is there a connection between elections and business? This clue has to do with strategy. A second after the election date is smelled, all the noise, spins, dirt and accusations come out, all these are signs of an action that is pulled from the hip without any strategy or foresight. The situation is similar to a business that starts and advertises or initiates marketing only when something happens.

The situation or the need to respond is always there, but what happened to the leading messages? How do you create a campaign that leads and not lags behind? We will understand this later in the post.

So it's true that most campaigns will attack the issue of leadership that exists or is needed or is dreamed of, but what does leadership mean? This is similar to a business whose definition in the head of the person who leads it is to "make money" something ethereal without any ability or foundation to land the things for execution. What is a good leader? What is required of him to do? How do we identify a good leader? What will be the indicators of its success? In the absence of a framework for the understanding and control of one leader or another, every broom shoots, in the case of business it is even doubly serious, the business gets the feeling that it is operating, "making money" but in reality it is just a big turnover and a lot of noise and in the end there is not much to take home.

Let's add another common word - branding. So it's true that having their divine brands will probably have eternal life, but over the years in the world of ordinary business, branding has become a substitute word for strategy, in most cases one wrapped in beautiful graphics but without any brand experience, certainly not associated values - does that sound familiar from politics? Today, with a good campaigner and a little cosmetics, you can make almost anyone a candidate for something - mayor, head of council, member of the Knesset, head of state, head of one public organization or another, since the public system is seen as a safe and comfortable workplace that everyone wants.

The last election campaigns presented many candidates in beautiful, branded packages, just like buying branded jeans online in a flashy mall, only it's about our lives. Looking for the business parallel, it's coming now...many businesses and companies are starting out, designing a lovely logo, setting them company colors, all this to explain to themselves mainly why they are doing this, even more interesting is the method in which every time a new CEO or manager arrives Marketing goes to "rebranding", who does it help mainly the branders?

Another thing from the world of business strategy are the values on which we build everything....in politics, we lend values to elections - security, equality, equal opportunity, but what do they mean by this and why do we? What is security? what is peace What is cost of living? It always falls between a slogan and a statement and often has no coverage just like in business. When making statements it is worth substantiating them and being as simple and clear as possible, the nature of today's advertising requires simple action and practical strategies with the end of any promise that can be kept.

In elections as in business we have competitors because we do not work alone and in a sterile environment. In the elections, most of the business and strategies will take care of and include the competitor, what he is not doing right, what he is doing wrong, how black and bleak the reality he led is. If we count the air time that political candidates waste on dealing with competitors, we will understand how serious the problem is - when you have nothing to say about yourself, you deal with the whole world except yourself, sounds familiar from the business world right? How predatory and successful my competitor is, how crooked he is and yet he has clients, how is he so successful and I am less so.

Just like in a political campaign, here too we fall for feelings and sensations rather than facts. The recipe is to deal with the competitor, collect factual and numerical information only, analyze to learn and measure it with numerical parameters and not with emotion, the political campaign does not know and apparently did not know how to do this in business, this is a necessity. What is still allowed for businesses that really want to lead is to be strategically strong and creative enough and not to interfere with competitors to the minimum possible.

Before concluding, I recommend you to see who are the leading brands in the world and why they are like that, when you dig a little deeper you will find that a successful brand is built on an excellent service system and an unusual customer experience... On the agenda is the service we receive as customers of those parties. Those who want to be a brand that knows how to provide a great service, an election strategy and for free.