It's fun to be a copywriter

Some people think that a copywriter is the one responsible for copyright,

Others claim that a copywriter is someone who is very good at puns and writing cool birthday greetings.

In newer versions the copywriter is an ideator and even a conceptualist.

The need for a pointed advertising and marketing message has become stronger in light of the competition in all markets, In all fields, everyone suddenly discovered the need for a writing and thinking ability that would produce preference, difference and differentiation.

The consumer, the customer, the interested party, the viewer is attacked from all sides with various types of messages, most of them advertising, But in our tiny country, the days when the news is hot are enough to lose a little more of his attention.

In all this clutter "lives" your potential customer or the customer who is already with you.

Copywriter - your man for building the right message.

The world of advertising speaks a unique language, does it sound complicated?

It gets even more complicated...each branch or field of business activity speaks in its own dialect: food, marketing chains, cellular, tourism each field has its own dialect.

And it gets even more complicated because each target audience has its own language: women, men, youth, children, religious, secular and much more.

The marketing writing is very important in conveying the message to the customer, the clearer it is, the more effective it will be.

The difference between a professional copywriter and an amateur is the creative way to reach the result and also the time and quality of the execution.

Copywriting = advertising language

A copywriter is the one who translates your message or marketing uniqueness into the language of advertising, In the past, the copywriter was the "drafter" or the "stylist" and engaged in puns and rhymes, The publication has been running forward ever since and the copywriter is first and foremost tasked with thinking,

A copywriter needs to know the product or service he is advertising, to know advantages and disadvantages, Strengthen advantages and turn disadvantages into advantages, find values that will differentiate the product and present the product to the general public in the most original and unique way possible.

Although copywriting is a creative profession and the copywriter is seen as "crazy"

I tend to see the copywriter as one who knows how to channel his creative fervor in any direction in advertising: image, classic, solid, sales, young, breaking boundaries.

The great challenge of a copywriter is to take each product and client to new and fascinating places even if the field of activity of that client seems at first glance quite "gray",

A copywriter who will say about a boring or pointless product is... boring and pointless,

Each product and each customer is a world in itself and you have to find the values and things that are special only to him and then tell it to everyone in his unique language.