Online customer club and customer relations

An online customer club is a central value in marketing activity, a regular relationship with a loyal customer is something that also generates income and profit of hundreds of percent. We always vary between the questions on which is more important to focus on at the moment: recruiting new customers or taking care of an existing customer - the unequivocal answer is that you need to treat and nurture a new customer as an existing customer and vice versa. Marketing activity focused on customers around a club that centers them also teaches us things that need to be improved, for example only with an active pool of customers will we know that a customer has left, it is equally important to understand the reason.

Regular marketing activity via the Internet will help us to expose to new customers and it is equally important to burn in the minds of existing customers, an open channel will improve customer loyalty and bring them to us again this time with a targeted marketing effort and not with an expensive advertising campaign. Unlike an advertising campaign that has its own time, a simple action with existing customers will create an immediate response, for example: a coupon in SMS to a customer with a good offer can bring him immediately to the branch and we will of course know and cross-check how he arrived and why for the sake of examining the effectiveness.

Online customer club - what needs to be done for it to work?

Segmented e-mail mailing

Integration of social media channels

Write about what the customer is looking for

Questions and answers