Setting up a website - a recipe for success

Today there is quite a dilemma regarding the need for a website, we often find in our work when unveiling a new brand or marketing activity that with the help of social media we reach the result quite quickly while the website is still under construction.

Despite everything, I still see a very important need for a website, which is why I have compiled a number of highlights and ideas that will help you when planning and characterizing your website.

First of all, you need to understand that the site is not for us!

The general idea / website concept We move on to define one by one the goals we would like to achieve from the website:

Who is the audience that will visit the site and how can we better reach their consciousness?

Another essential point is the ability to communicate with the surfers, here indeed the social networks have a great advantage and we need to examine the connection between the website and the social networks we operate on. In addition, additional aids can be applied if our site will work on a blogging system or a system that can work with components that improve the ability to synchronize information from the site to social media and vice versa.

The million dollar question is whether to use a built-in website management system or build dedicated code for our website?

A structured system that you would like to purchase must meet all your standards and the emphasis is on ease of management and operation, in the absence of this ability you will not update the site and it will lie there among millions of sites that started well and ended badly.