Writing an effective and targeted landing page

First, even if you haven't had the chance to write or build a landing page yet, you must have met one, at least once a day.

A landing page helps us target a customer with one message and he will usually reach him through a sponsored campaign.

What is the first step when working on writing and designing a landing page?

To understand the dynamics of a landing page, let's start from the end.

The action for which the page is intended is

Common types of motivation for action: purchase, phone call, customer contact through a form (next), subscription to a mailing list, coupon or digital product.

For us, a conversion is every time a customer applies the push to action.

The second step - knowing the audience we are addressing down to the smallest details

When we do research work on an audience, far beyond age or geographic location we will discover the things that are important to them.

When Headlines that work well are the ones that have.

The third step - an image for the landing page

I am indeed a copywriter and in love with words, but the importance of an image on the landing page is enormous!

The volume of the image on the landing page should be at least 40% of the page and it is important that it be connected to our audience and their needs,

related to our product or service.

The fourth step - connecting all the elements of the page: title, image, texts, motivation to action

Sometimes we will prepare the page ourselves or we will approach a graphic designer, in both cases it is important to sketch the landing page schematically,

to understand its flow before the design work. Even a smooth page on which we write with a pencil will do the job.

So here is the summary checklist:

1. Why should the customer focus on our page? Have we studied him well enough to meet his real need with our product or service?
   

2. Does the image connect to the general idea and help it to be absorbed in the reader's mind?
   

3. Landing page text should be written in several points (as in a presentation). It is advisable to choose 3-5 central points that support our message and write them briefly.
   

4. Where is the call to action located on the page?
   

And here is something interesting to conclude, in the digital world you can correct and improve on the fly.

Did the page go live? Not meeting your expectations? It's time to play with the title, change the image, focus texts.

This work will help you sharpen the landing page until you get the desired conversions.

A good landing page that works can keep working for years!